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Dolls House Emporium
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Dolls House Emporium : ウィキペディア英語版
Dolls House Emporium

The Dolls House Emporium is a designer and supplier of 1:12th scale dollhouses (known as dolls' houses in the UK) and miniature collectables.
Based in the UK, The Dolls House Emporium operates from a 65,000 sq ft premises. It distributes miniatures worldwide via its website, a free, annual full-colour mail order catalogue and two shops - in Ripley, Derbyshire, and at Houghton Hall Garden Centre in Carlisle - as well as through over 400 resellers across the globe.
It trades around the world and e-business methods are tapping markets in the UK, USA, Canada and Australia with web portals dealing with local currency, pricing and shipping.
It was founded in 1979 by the current chairman and managing director Jackie Lee and her then husband Adam Purser.
Because of the iconic status of the dolls' house, film, television companies and creative agencies regularly use Dolls House Emporium products in their work. For instance Montgomery Hall was used as a prop in Upstairs Downstairs on the BBC in 2012. Miniature accessories were used in the 20th Century Fox film Gulliver's Travels in 2010.
== History ==

The original range comprised three 1:24 scale model kits of timber-framed buildings sold B2C via direct response advertising. There were few accessories available at 1:24 scale but an emerging 1:12 dolls’ house market and good quality miniatures becoming available from Taiwan, encouraged collecting and repeat business.
Jackie Lee's home became central to the business, her rooms filling with stock, boxes and paperwork. The dining room doubled as the showroom and shop.
When colour printing became more affordable the company produced its own 16-page, mail order catalogue. The first computer was introduced in 1982 to manage the mailing list and database.
In February 2013 the company was sold to internet retailer MyHobbyStore Retail on the retirement of founder Jackie Lee. Thirty-one jobs were lost when the new firm relocated warehousing to Peterborough.

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
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